Selling Insurance: What's a "Paraprosdokian"?

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paraprosdokian

is a determine of speech by which the last mentioned a part of a sentence or phrase is stunning or amazing in a manner that causes the reader or hearer to reframe or re-explain the primary half. And it's endlessly used for pleasing or dramatic impact.

Here are a number of "witty" examples - unrelated to promoting insurance coverage:

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• Do not argue with an fool. He will drag you right down to his degree and beat you with expertise.

• Going to church does not make you a Christian any greater than standing in a storage makes you a automotive.

• "Knowledge" is realizing a love apple is a yield - whereas "Wisdom" is just not placing it in a yield salad.

• Evening information is the place they start with "Good Evening" - after which proceed to let you know why it is not.

• To steal concepts from one individual is plagiarism. To steal from many is analysis.

• A bus depot is the place a bus stops. A prepare station is the place a prepare stops. My desk is a piece station.

• How is it one careless match can begin a forest hearth, all the same it takes an entire field to begin a campfire?

• Dolphins are so sensible, that inside a number of weeks of captivity they'll prepare folk to face on the sting of the pool and throw them fish.

• I assumed I necessary a profession; seems I simply necessary a paycheck.

• I detected a properly dowered girl carrying a sweat shirt with the phrase "Guess" written on it. So I mentioned "implants?"

• Why is it that soul will imagine you once you say there are 4 billion stars inside the sky - notwithstandin should contact the wall once you say the paint is moist?

• Behind each profitable man is his girl. Behind the fall of a profitable man is commonly one other girl.

• You don't want a parachute to sky dive. You only want a parachute to sky dive once more.

• A transparent conscience is commonly the signal of a foul reminiscence.

• Some folk trigger felicity wherever they go - whereas others trigger felicity at any time when they go.

• I the to the last-place degree bit multiplication take life with a grain of salt... plus a slice of lemon and a shot of tequila.

• A bus is a car that appears to maneuver double as quick when you find yourself attempting to catch it - than when you find yourself truly driving in it.

Using a "paraprosdokian" to Sell Insurance or Annuities

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paraprosdokian

can ordinarily be used successfully on the very starting of an e-mail message or gross revenue letter.

It can get the reader's consideration through the use of levity or wit to "lighten up" your prospect's perspective, which is able to improve their openness to extra critical issues - like medium of exchange safety.

Here are a number of examples that DO relate to promoting insurance coverage:

- "A fool and his money are soon compound - and that's what the stock exchange is for."

- "A centime saved, is a centime attained - less taxes of course."

"People HATE to be sold - but they LOVE to buy."

- "I used to be indecisive. Now I'm not sure."

- "Money power not buy felicity, but it sure makes misery easier to live with."

- "Always adopt money from a pessimist. He won't expect it back."

You've altogether chance detected of a number of others, or can provide you with a number of of your individual.

Remember to maintain your e-mail messages or gross revenue letters temporary, and to the purpose, as a result of it is extra impactful. Always put your "paraprosdokian" in quotes, and heart it on the very starting or high of the web page. Then abide by with it up with an equally quick sentence that directly pertains to your opening assertion. And you'll want to finish your message with a easy and straightforward name to motion - like visiting your web site, finishing a survey, or requesting a useful report.